Marketing for Black Friday and Cyber Monday
We’re getting closer to the biggest and most anticipated shopping weekend of the year, The Black Friday! And now thanks to the digital world, we also have Cyber Monday! Unlike our neighbours in the south, our Thanksgiving is over. But, lots of Canadian stores participate in these events-so are you prepared?
What is Black Friday?
Black Friday takes place the day after the Thursday of thanksgiving in the US, when millions of customers start their holiday shopping, making it the busiest time of the year for retailers, the point in the year when retailers begin to turn a profit. It marks the official beginning of the holiday season. Companies went by the rule that the holiday season did not begin until the end of Thanksgiving, causing a huge rush for holiday shopping on the Friday after. It was believed that retail sales sunk low by the time Thanksgiving arrived, so Black Friday was created to pick them up again, and be the kick off to the holiday season.
Did you start preparing?
Black Friday and Cyber Monday are tremendous opportunities for your company to make money, and peak your sales. This has been made easier thanks to the digital transformation, now you can achieve this instantly through digital marketing! Most customers nowadays are leaving behind the old ways of physically going to stores to spending time online for their holiday shopping and Black Friday promotions. Social media is an ideal way of boosting your Black Friday and Cyber Monday sales, since they’re the most widely used platforms by customers to make their purchases and companies to market their products. With this being said, if you want successful sales on this year’s biggest shopping weekend, you should start planning now, especially if you’re running an online business!
Here are Some Tips to Consider:
We know that Black Friday and Cyber Monday can be a stressful time of the year for you, due to the sudden rush of traffic, sales and fulfilling order requests. The usual goals are higher sales, satisfied clients, and successful marketing strategies. But during this stressful time, we want your company to succeed in achieving these goals.
Since Most of the Clients will Shop Online:
When online shopping, there will be many instances where the client won’t end up clicking checkout and will end up leaving the product in their cart. Therefore, you should be prepared for this by putting your re-targeting strategy in place, and follow up with them.
Make sure your subject lines for your emails you send out is catchy, so the customers won’t delete them right away. It needs to catch the customer’s eye, so they can open them and actually read them. This will lead them to your website, and increase the chances of them making a purchase.
You can also make use of a countdown clock window to remind people that your sales aren’t going to last, causing consumers to make purchases sooner than later and increasing your sales.
You should establish your analytics, to keep track of your site’s performance since holiday traffic is obviously different from your normal traffic. This way, you’ll know what to improve for next year, and even beyond Black Friday.
That being said, you don’t need to wait until Black Friday to start selling. With our digital marketing services, you can start right away and start selling fast. We can help reach your sales goals!
So what are you waiting for? Contact Us now to get started!