What does the SEO reserve for us in 2018?

What does the SEO reserve for us in 2018?

As in every specialty of digital marketing, Search Engine Optimization continues to evolve. SEO is mainly changing for two reasons:

  1. Promote quality content
  2. Penalize pages that violate Google’s guidelines

How to stay above the wave in 2018? By adapting your site according to the factors having the greatest impact!

Optimize for the mobile experience

Internet users spend a lot of time on their mobile device. Some users are even “mobile only” that is to say that they access the Internet only with their mobile phone or tablet. The mobile experience is, more than ever, an important criterion of positioning in Google.

Reply with targeted content

Search engines want to give the most relevant answer possible to users’ queries. In this context, information content in the form of questions and answers continues to be popular, mainly in nested areas.

“Taking stock of its positioning in Google and optimizing its content is important to maintain its SEO achievements.”

Adapt to voice searches

Voice search has become very important to consider for SEO. In 2016, Google has established 20% share of research done verbally. It is expected that in 2020, it will rise to 50%. The content of web sites must adapt to get closer to a more natural formulation, close to the spoken language.

Consider the local aspect

The place where queries are made influences the results. To attract customers to your industry, province or country, you MUST have a Google My Business profile. This form must be well documented (address, opening hours, etc.), include photos and, ideally, provide user reviews.

Would you like to know if your site’s positioning will survive 2018? Contact us at Comm2pO

Recent Comments
  • seo techniques says:

    Voice search has become very important to consider for SEO. In 2016, Google has established 20% share of research done verbally. It is expected that in 2020, it will rise to 50%. The content of web sites must adapt to get closer to a more natural formulation, close to the spoken language.

  • Leave a comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *