Tips to optimize your business’ conversion rate

Branding

Unless you are a Professional Designer, you might need to hire one! It might sound like a good idea to hire your cousins or trying to optimize your own website, but it will eventually cost you more money than you will initially save.
When it comes to creating a new design, leave it to the professionals who know what they’re doing.

Copywriting

Content is still key! If your website or your ads have a low conversion ad, you will need to change the way you write your copy.
To become more persuasive, focus on your customer’s needs and how your products or services benefit them. Your customers mainly care about themselves. They will only want to hear about you if they want to hire you.

Call to Action

Create a sense of Urgency! When a potential client visits your website or your social media platforms, your content needs to sell your company’s services or products. And the best way to do it, is to have them act NOW.

How do you create a sense of urgency?

You will need to be convincing, your visitors must believe that they will be missing out if they don’t act now. A special sale/pricing or a good deal can be helpful to achieve that.

Test, Measure and Improve

Do A/B testing! To help you on your continual improvements you will need to decide what to test. Here are 3 musts that need to be tested:

• Your website’s layout and navigation.
• Your offer. Make sure to describe what the customer is getting for their $.
• Your media: test different media, like adding videos to communicate key points.

Make sure to create a compelling and clear value proposition and set up a sales funnel. Once that’s done, you need to define your KPI’s and how to measure them.
Accurately measure your conversion rates while you keep improving your digital marketing. It will help make better decisions when comes the time to review your marketing strategy.

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