SEO + UX = success
These days, SEO best practices include consideration for the user experience (UX). In the good old days, SEO was simple: You stuffed a page full of keywords, and you ranked number one. If only it were that easy now! Nowadays, search engines take hundreds of factors into account when determining which pages rank high in the search engine results pages.
This new reality means that elements of user experience (UX) have been put into SEO’s best practices. “How easy is your site to navigate? Do you have quality content that makes visitors want to stay and engage? Is your site secure, fast and mobile-friendly?” Think of the partnership of SEO and UX this way: SEO targets search engines, and UX targets your website’s visitors. Both share a goal of giving users the best experience.
Here are a list of some common website elements that impact both SEO and user experience:
- Easy navigation and site structure
- User signals
- Site speed
- Mobile experience
SEO and UX: A winning combination
Hopefully, you can see how SEO and UX go hand-in-hand in creating a successful website experience for both your human visitors and the search engines.
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