Maximise your business this holiday season

Plan Your Holiday Sales Campaign Early

The busiest holiday season occurs during the last few months of the year. You should expect things to be at their most hectic during this time. At the start of the year, you might be tempted to tell yourself that it’s too early to plan for this holiday season, and you’ll end up procrastinating, but there are so many reasons to start planning early in the year rather than to wait until the last minute. One of the most important elements is how SEO works, it takes time.

SEO can be one of the most important components in your e-commerce marketing strategy. For anyone who’s taken the time to try and understand SEO, knows that it does not produce results in a few days or weeks—It can take months to rank for certain keywords that you are targeting (this is best case scenario).

If you’re using SEO as a major tactic for promoting holiday sales for your e-commerce store, you’ll want to start EARLY! If you need any help with this service, don’t hesitate to contact us at www.comm2po.ca

Review Data and Metrics

Customers are the main element to look out for when it comes to creating a successful e-commerce holiday plan. Of course, it’s just as important to retain new customers as it is to spend this time working to get new customers.

Consider this:

• Returning customers accelerate profitable growth.
• Focusing on acquiring new customers can cost up to 7x more than customer retention.
• Returning customer means increase in customer lifetime value and loyalty.

A couple specific things to make sure you review during this holiday time:

• Track which sources send the most traffic to your e-commerce website and focus on optimizing these and improving under performers.
• Check your website’s abandonment rate, or the pages they last visit before exiting without purchasing. Find ways to improve these pages.
• Determine how consumers are finding you (social media management helps) and how likely they are to purchase a product/service from you.

Provide The Best Customer Experience

It’s easy to get lost in the craziness of the holiday sales season, but don’t forget the important customer experience. Consider the demands of your consumers and make your customer service demands bigger during the holidays.

2 important Tips for Maximizing Digital Marketing This Holiday Season

1. Go mobile: Based on last year’s significant increases in mobile traffic, expect a higher percentage of visits to your site from smartphones, you’ll reach a bigger target audience. Plus you won’t show up on google if your website isn’t responsive.

2. Manage your online reputation: Social media management is a growing trend among businesses because it can improve results drastically. That’s because the tools that you can use to manage your social networking give you a great deal of information that can help you gain more followers, become more relevant to the followers that you do have, and ultimately, grow your business through social media.

Both these tips have to do with what we do best, give us a call or an e-mail to chat on what we can do for you.

Happy Holidays from the Comm2pO team!