How To: Create High-Ranking Content

How To: Create High-Ranking Content

Creating content that’ll get people’s attention is never easy. Especially when we’re talking about creating content that will show up higher in a ‘Google’ or ‘Safari’ search. This means that the content you’re creating, whether it’s a blog post or an online cooking recipe, should include some key items to bump it up on a search engine. The technical name for this is Search Engine Optimization (SEO) which refers to a series of techniques that allow a website to naturally obtain a high-ranking placement in search engine’s page results.

Here are 3 tips that will help your content rank highly:

1. Include many keywords

When writing content, it’s important to keep in mind what your goal is and to use it. Use words that are pertinent to your goal, to your target audience and general words that relate to what your content is about. Keywords can be extremely helpful and the more of them you use, the chance of your content ranking higher augments.

2. Refer to noteworthy people, places and brands.

This tip relates to keywords as mentioning notable people, places or brands can help your content reach a larger audience. If someone searches someone, some place or a brand that is mentioned in your content, you have a better chance of having it higher up on the search engine results thus a higher chance of individuals clicking on your content.

3. Answer key questions

If at some point in your content you are answering a question that someone is likely to type into a search engine, you have a good chance of ranking higher on the results. So, when creating content, ask yourself what someone would ask that could relate to this and try to include it. For example, if someone types into Google “How to make content appear in search results” this post has a better chance to rank higher in the results as I answer that question and include the key words of that question in this post.

Now that you know about 3 of our tips, contact us at iwww.comm2po.ca for more help regarding SEO, SEM, SMO and a content strategy. Let us help you a larger audience!

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