Of course, it’s important to make sure your company’s social media is showcased in any email or newsletter format so that people can follow or like your page. You can do so by adding a picture of social media icons that link to your profiles when clicked on. Another good idea is to make sure your email content can be easily shared on social media. Having a ‘share’ button will increase your visibility to others. Also, don’t forget to link summaries of your emails onto your social media and remind your followers to add themselves to your newsletter to view the full email.

Social media can have such a powerful impact on sales and not using that advantage would be a poor decision. Every time you have a new launch, a re-stock in products and whatnot, make sure to advertise it on social media. By engaging on social media by promoting your launches, you will see an increase in sales.

3. Create and post content that’ll showcase leadership and start a conversation.

This step is quite important because you don’t want your company to be seen as a ‘follower’ but more as a ‘trend-setter’. You want to be known as always being on the ball and knowing what’s new in your industry. So, do a lot of research, figure out what’s new or up and coming, then post content that relates to it or is about it.

Posting your content on simply one social media site is just not enough. You won’t get the visibility and publicity you want by doing so. It’s best you your content on every social media site you can get your hands on. Whether it’s a blog post turned tweet, YouTube video, Instagram picture or Pinterest board. Use the tools that are given to you and find ways to post your content wherever you can but differently in order not to be annoying.

Now that you’ve read our tips you’re ready to start incorporating social media sites to your digital emarketing strategy. Contact-us at www.comm2po.ca for our help in adjusting your new strategy.