Bilingual Digital Marketing ABC’s
Professionals in the digital marketing space will all agree that the industry is filled with so much jargon that some people will just let the agencies deal with the lingo. There is absolutely nothing wrong with that, but, in an industry where businesses and platforms are constantly evolving, it is to your advantage to at least understand some of the ABC’s of digital marketing!
The goal of this project was to teach you some of the basics of digital marketing. To make it even more challenging, we decided to approach this with bilingualism in mind. Each letter of the alphabet in this series has words that work both in English and French. When we looked at what was already available online, we saw that many struggled to have a full A-Z in a single language. At Comm2pO, we weren’t happy with the status quo and wanted to 1-UP the industry by proving that a full A-Z can be done in both of Canada’s official languages.
We hope that this glossary can be a valuable resource and example to both clients and digital marketers alike.
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A for Analytics- Google Analytics allow you to get stats and data about your website visitors.
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B for bilingual. Having a bilingual content strategy will help you optimize your marketing efforts!
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C for conversion- Conversions are when customers complete a desired action ie: purchase, signups, etc
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D for dynamic. Having dynamic content on your website means that your content is more relevant and personalized for website visitors. Having a website tailored for every individual will allow you to grow your reach.
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E for engagement. Engagement measures how often and how much people interact with your content on social media. Responding to your audience is important for trying to increase engagement.
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F is for frequency. Having the correct frequency helps you establish long-lasting relationships with your audience.
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G for Geotargeting. Geotargeting allows you to deliver content relevant to to your target audience based on their location.
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H is for Hashtag. Hashtags help your content to be seen to anyone with similar interests related to those hashtags.
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I is for Impressions. An impression is counted whenever your content is being displayed, regardless of engagement.
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J is for Jargon. Jargon is industry specific words or expressions that can sound strange and complicated to everyone else.
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K is for Kilobit per second. Loading time is a major contributor to page abandonment. Every second counts!
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L is for Links. Link building is when you acquire links from other websites to your own. Search engine crawlers will notice these links and it will help your SEO. The higher the quality of your link-building, the better.
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M is for Meta tags. They are texts found within your page’s code that help search engines figure out what your page is all about!
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N is for Niche. Niche markets are small but profitable segments of a market suitable for a more intimate focus by a marketer. Find your niche!
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O is for Optimization. Optimization is when your make the best or most effective use of a situation or resource. Comm2pO makes it easy and effortless to optimize your marketing efforts.
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P is for Persona. Target personas are semi-fictional representations of your ideal prospects and clients that you are trying to reach with your marketing efforts. It is based on market research and data of your current customers.
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Q is for Quality. Having high quality content is especially important in today’s digital marketing landscape. As content marketing becomes more prevalent, it is important to remember that the relevance and quality of your content should not be sacrificed for quantity.
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R is for Remarketing. With snippets of code known as cookies, Remarketing (aka retargeting) is when you serve ads to people who have already visited your website or are in your database of leads or customers.
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S is for SEO. SEO is the art and science of making sure that a website can be found in search engines for keywords and phrases relevant to your offering. SEO and the quality of your site go hand in hand.
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T is for trends. Digital marketing and technology never stop evolving and creating new trends. Your strategy can become outdated if you forget about trends. At Comm2pO, we do the trend-watching for you.
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U is for UX (User experience). UX is vital to success and survival in the world of digital marketing. As most of you have probably experienced, sites that are not mobile friendly can be a pain to browse.
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V is for viral marketing is a strategy that uses social networks to disseminate information with other people, in a similar fashion to how viruses spread from one person to another.
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W is for Webmaster. Webmasters create, manage and maintain websites… Basically, a webmaster is a jack of all trades when it comes to website management.
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X is for XML. Short for eXtensible Markup Language, XML is a markup language, similar to HTML. XML was designed to store and transport data.
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Y is for Youtube. Youtube has 1.3 billion users who watch almost five billion videos daily. It’s easy to understand how Youtube could be a great medium for video ads!
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Z is for Generation Z. Generation Z, the demographic cohort after millennials are known to have used the Internet since a young age and are tech savvy with technology and social media.
What other bilingual terms you think are essential to know?
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