Bilingual Digital Marketing ABC’s

Bilingual Digital Marketing ABC’s

Professionals in the digital marketing space will all agree that the industry is filled with so much jargon that some people will just let the agencies deal with the lingo. There is absolutely nothing wrong with that, but, in an industry where businesses and platforms are constantly evolving, it is to your advantage to at least understand some of the ABC’s of digital marketing!

The goal of this project was to teach you some of the basics of digital marketing. To make it even more challenging, we decided to approach this with bilingualism in mind. Each letter of the alphabet in this series has words that work both in English and French. When we looked at what was already available online, we saw that many struggled to have a full A-Z in a single language. At Comm2pO, we weren’t happy with the status quo and wanted to 1-UP the industry by proving that a full A-Z can be done in both of Canada’s official languages.

We hope that this glossary can be a valuable resource and example to both clients and digital marketers alike.

What other bilingual terms you think are essential to know?

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