Are there possible anti-spam legislation changes coming?
Many businesses, charities and non-profit organizations use emails to communicate with individuals about events, sales and promotions. Are there possible anti-spam legislation changes coming? Due to an anti-spam law that was adopted in 2010 and put in effect in 2014, only those subscribed to the mailing list of a business or organization will receive those emails. Although these Anti-Spam legislation changes decreases those pesky spam emails, it also makes it very risky for businesses to send out newsletters. Thankfully, the government recently decided to take another look at one of the important issues of this legislation; the possibility of prosecuting offenders.
The anti-spam law prohibits individuals and businesses from sending emails to Canadians such as newsletters or market ads, without their consent. Therefore, prior to this new announcement, if an individual received a commercial email from a business they did not consent to receive emails from, they could sue said business. Due to concerns raised by business, charities and non-profit organizations, the government has decided to take another look at that portion of the legislation. The reasoning behind this is that Canadian businesses, charities and non-profit organizations don’t have to worry about the burden of needless costs to comply with this particular law. A single misdirected email could have led them to being prosecuted, costing them millions of dollars and endangering their company/organization. So, let out a sigh of relief because the government is now looking for a way to achieve the right balance between protecting individuals from spam and decreasing the risk of organizations being unfairly prosecuted.
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