10 e-commerce trends in 2018

Here are 10 trends to follow in 2018 regarding e-commerce; essential elements that companies must take into consideration to ensure the growth of their online and in-store sales:

1. THE RENAISSANCE OF “BRICKS AND MORTAR” SHOPS

A new kind of retail stores and in-person buying experiences, rooted in digital, are beginning to replace outbound retailers.

2. B2B TAKES THE “CONSUMER” TURN

Major disruption on the horizon for B2B e-commerce

A better is about to hit the B2B sector, which cost a trillion dollars.

B2B (B2B) buyers are now expecting consumer-like ease of use at a time when digital investing is a top priority for CEOs of B2B companies. With more workers, the ubiquity of mobile and the constant optimization of e-commerce technologies, the B2B sector is facing a need to adopt digital at a faster pace than it would like.

3. THE INCREASED REALITY IN YOUR SALON

No need to ask “what would it look like? “

Augmented Reality (AR) will be on everyone’s lips in 2018 as brands implement devices that allow consumers to use their mobile devices to view items at home or at the office before purchasing.

4. MEASURE THE IMPACT OF DIGITAL IN STORE

Know which click and which advertisement to lead to which purchase in store

Retailers will know how many dollars of in-store sales are attributable to each dollar spent digitally, thanks to a reliable attribution model between digital activities and in-store results: the ROPO report (ROPO = “Online search, off-line purchase”). line “).

5. THE MOBILE CHECKOUT WILL STOP PENIBLE.

The biggest irritant of mobile shopping will become a must.

Whether buying or renewing services on the go – or in-store shopping – mobile payment will become a merchant merchandise can not afford to ignore.

6. ARTIFICIAL INTELLIGENCE WILL CREATE THE PERFECT CLIENT EXPERIENCE

The beginning of the revolution of artificial intelligence and machine learning.

Millennials will probably be the last generation to be targeted as a “generation”. 2018 a shift in the targeting strategy of most retailers and brands, leaving marketing to a predefined group of people, relatively large and heterogeneous – millennials, baby boomers, etc.

7. AMAZON AND THE YEAR OF THE MARKET ARRIVES AT MATURITY

Must.

Amazon, the electronic market par excellence, continues its phenomenal growth. Like its Chinese counterpart Alibaba, Amazon will be a ubiquitous element of every eCommerce business plan in 2018.

8. VOICE WILL CHANGE GOOGLE AND ECOMMERCE

How to sell online if the consumer never visits the website?

In 2018, consumers interact with their devices and use voice to interact (conversational artificial intelligence) like never before. Merchants, traders and brands

9. PHOTO-SHOPPING

A (search by) image is worth a thousand words.

Instead of typing words, many consumers are using image-based research for the first time in 2018. In fact, image and voice research could account for 50% of all research on products and services by 2020.

10. BYE-BYE, WEB BROWSER

“The beginning of the end of the dominant era of the web browser.”

In a world governed by the Internet of Things (IoT), our dependency on browsers will begin to diminish. Combined with mobile applications, RA interfaces and voice interactions, the browser will become one of many, and will no longer be the de facto vehicle for purchasing products or services.