L'Oréal Canada - BeauTclick - Comm2Po

L’Oréal Canada – BeauTclick

Description

The Client

BeauTclick is L’Oréal Canada Sales and Information Desk (SID) aimed to the beauty and cosmetics partners. 

The Brief

The department wanted to have a greater presence on social networks, targeting cosmeticians to promote L’Oréal’s products and to improve the knowledge on these products and their benefit. BeauTclick also wanted to establish consistency between L’Oréal’s marketing strategy and the SID’s.

Actions taken by Comm2pO

E-Marketing strategy including content marketing and marketing automation
Development of a web strategy to increase the company’s visibility on social networks amongst it’s target market
Content management for social networks and newsletters
Create engaging contests on a monthly basis
Data analysis and reporting to determine the strategic lines to follow

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Services

  Media Strategy, Buying and Analysis

  Social Media

  Contests

  Content Marketing

  Media placement

  Newsletters

  Brand Planning

Note: As the content of websites are managed by the customer after delivery of the project, it is possible that the quality of images or texts do not meet Comm2pO’s criteria as planned during the launch of the website.