BeauTclick is L’Oréal Canada Sales and Information Desk (SID) aimed to the beauty and cosmetics partners.
The department wanted to have a greater presence on social networks, targeting cosmeticians to promote L’Oréal’s products and to improve the knowledge on these products and their benefit. BeauTclick also wanted to establish consistency between L’Oréal’s marketing strategy and the SID’s.
Actions taken by Comm2pO
E-Marketing strategy including content marketing and marketing automation
Development of a web strategy to increase the company’s visibility on social networks amongst it’s target market
Content management for social networks and newsletters
Create engaging contests on a monthly basis
Data analysis and reporting to determine the strategic lines to follow