Five things to do in social media marketing

Having successful social media profiles is not an easy task. It takes work and persistence such as social media marketing to create and maintain good social media accounts. To do so, follow our 5 ‘social media to-dos’:

1. Listen:

Social media isn’t all about posting content and creating a conversation. A big part of having a successful social media account is to listen. Listening to your audience and their needs is how you will get a better social media profile. By seeing the content your audience posts, you will be able to join in and create content that they will respond to. So, make sure you listen to your audience to create valuable content instead of adding clutter on their timelines.

2. Patience:

If you truly want to put in the work to have a popular social media account you need to be patient. Popularity does not happen overnight. You need to be consistent in your posts and keep working until you reach your goal. Don’t quit after just a week because you don’t have a million followers like your favorite social media influencers. Stay patient and persist, it will pay off!

 3. Influence:

In order to be well-known on social media you must make connections, not only with your target audience, but with other online influencers as well. Find those profiles who seem to set trends, have a high number of followers and are in a similar industry. If you find that they might be interested in you or your products then that’s even better! Establish and maintain a relationship with them and they might share your content with their platform. Even if they don’t, you will have created an online friendship with someone who influences others, which will be beneficial to you. They might even open doors for you to acquire a larger audience!

 4. Value:

Simply promoting your products and spitting out repetitive content isn’t enough to get people to like, listen or follow you. You need to add value to what you have to say. Create content that means something, whether it’s positive or negative, just add some emotion and people are more likely to listen. When you have content that has a powerful message attached to it, you are more likely to catch the eye of many individuals. By having value to your content, people will want to hear more so they will follow you.

 5. Accessibility:

It’s crucial that your content is available to all on as many social media platforms as possible. You don’t want your audience to think that you aren’t available. This means that you need to participate in conversations, reply to your messages, share other people’s content and be consistent. If you post content then suddenly disappear for weeks or months at a time, your followers will no longer support you and they will find someone better to follow.

Now that you know what to do to maintain and create popular social media accounts, you can get started on creating a social media marketing plan. Contact us at www.comm2po.ca for more information, help or if you have any questions.