Our first digital marketing tip is that social media can have a major impact on your company, whether the impact is positive or negative is up to you. Proper use of your company’s social media accounts is the key to increase customer engagement, profit increase and publicity augmentation. The key is to post or re-post content that reflects your company goals, values and portrays a positive image for your business. So, be very active, have a properly designed profile and communicate with your followers/potential customers.

Highly engaging content can vary from blog posts, Twitter polls to opinionated articles to video clips. The key for highly engaging content is to start a conversation but in a way that stays within the perimeters of what your business stands for. For example, as a tech company it would makes sense to keep your content revolving around and relating to technology. Another idea is to create content that could go viral. If you have a viral post then you will achieve a high level of engagement which will increase your audience and potential customers. But, the most important thing to remember is to create good content that you believe in.

Search engine marketing is a great way to attract a larger audience and potential consumers. Using key words or creating pay-per-click advertisements are two great ways to attract new customers whilst growing your business. By using SEO and SEM tactics, you will see an increase of profits, if it’s done correctly.

With these three quick tips you should be able to get a good start on your digital marketing strategy but don’t forget to contact us for questions or extra help www.comm2po.ca