Why is social media important?

It’s 2017 and we all know about and have a pretty good understanding of social media and how it works, right? But what if we told you that Twitter has many different forms of communication networks or that Facebook is most active on Fridays, do you still believe that you’re a social media expert?

What is marketing?

Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now look at social media marketing.  Social Media today is to build a brand and increase it’s visibility online, through building relationships and communicating with potential customers and old ones.

Top 4 Social Networking Sites

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and engage with your consumers.

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people in a quick and precise manner.

Instagram is a visual social media platform designed to post, share, comment and engage through media. “a picture is worth a thousand words.”

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on business to business marketing rather than business to consumer marketing.

Social Media Marketing Strategy

Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.

Here is a social media marketing strategy checklist that should help your online social media marketing:

1. Set Goals – Start big and work down.
2. Know your target audience – Don’t just use demographics but expand with psychographics.
3. Social Media – Decide on which digital media will help you connect with your audience. Blog, video, podcast etc?
4. Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s goals & objectives.
5. Measurement and Testing – What does success mean to you? You need to constantly analyse your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

Here at Comm2pO we can help you create the perfect social media marketing strategy for your company, wether you are a small business or a bigger company, we would love to chat, you can get a hold of us at comm2po.ca.