360 Digital Marketing

360 Digital Marketing

This week during on our marketing blog we will be discussing the benefits of a 360 digital marketing strategy versus a 1 channel approach.

Like with sales, we like to approach marketing from all sides of the spectrum.

Think About the Last 4 Times Your Company Made a Sale

• Was it a referral?
• Was it from a phone call?
• Was it a cold e-mail?
• Did you place a bid on a public project?

Unless you are an e-commerce company, you will probably state that at least 2-3 of the items listed prior were true.

Just like with Sales, Marketing requires a 360-degree branding approach.

Do you want a short-term sale? Or long-term continuous business and brand management?

360-Marketing Definition

360-Marketing is defined as television, mobile, digital and social – in an integrated, consistent marketing and branding strategy.

The Comm2pO team defines 360 digital marketing as using all your digital channels in a unique and integrated manner so they compliment one another.

Facebook Marketing: We use this to really figure out your audience. Some expert digital marketing strategies include demographic targeting, nurturing leads and creating calls to action that will lead to overall brand loyalty.

Instagram Marketing: Want more engagement and people excited about your products or services? Double tap us up.

Twitter Marketing: Overall brand awareness, customer concerns and digitally marketing live events. Stay trendy.

We use Hootsuite to time your digital marketing campaigns so we can reach your client when they are most accessing your information and willing to make purchases or engage with your channels.

Google AdWords: We run Advertising when it compliments your overall strategy. We know that you expect results and that markets in Ottawa, Montreal and Toronto can sometimes be saturated. We pick and choose unique strategies that are constantly changing month over month with digital analytic reporting available to you at the end of every month. We work with your local Ottawa, Montreal and Toronto Business to change your strategy to make sure it is always working and always optimized.

Search Engine Optimization: This is a BIG one.

We specialize in making your website look unique with our specialists in UX Design, and search engine optimization.  We are continuously updating your website with new information and content so Google’s Robots are coming back and forth to help you increase your rankings.

If you want to discuss your 360 digital marketing strategy further, send us an e-mail @ sales@comm2po.com or call us at 343-988-5598!

We are also having A Free Event on February 22nd at 555 Legget Drive at 6:15 pm in Ottawa if you want to learn more: http://bit.ly/2HyqPWT to register.