Incroyable Mais Vrai - Medecins Du Monde - Comm2Po

Incroyable Mais Vrai – Médecins Du Monde


The Client

Médecins du Monde Canada is a not-for-profit, voluntary association of health professionals to provide humanitarian assistance to vulnerable populations.

The Brief

Our goal was to launch a digital campaign to raise public awareness of the local actions of the organization by focusing on the curiosity of Internet users and “clicks traps”. The organization wanted people to transform their click of curiosity into a click of commitment and encourage them to make a donation so that Médecins du Monde Canada could offer more care. As part of this campaign, Médecins du Monde Canada uses provocative and light-weight titles to, after the click, surprise web users with content that describes the difficult truths of its beneficiaries: the homeless, street youth and sex workers in Montreal.

Actions entreprises par Comm2pO

  • Creating a responsive website
  • Digital advertising campaign
  • Design and placement of advertising content on social networks
  • Monitoring and follow-up of advertising investments




Web Site Design

Media Placement

Social Media Management


Note: As the content of websites are managed by the customer after delivery of the project, it is possible that the quality of images or texts do not meet Comm2pO’s criteria as planned during the launch of the website.