The Client
Médecins du Monde Canada is a not-for-profit, voluntary association of health professionals to provide humanitarian assistance to vulnerable populations.
The Brief
Our goal was to launch a digital campaign to raise public awareness of the local actions of the organization by focusing on the curiosity of Internet users and “clicks traps”. The organization wanted people to transform their click of curiosity into a click of commitment and encourage them to make a donation so that Médecins du Monde Canada could offer more care. As part of this campaign, Médecins du Monde Canada uses provocative and light-weight titles to, after the click, surprise web users with content that describes the difficult truths of its beneficiaries: the homeless, street youth and sex workers in Montreal.
Actions entreprises par Comm2pO
- Creating a responsive website
- Digital advertising campaign
- Design and placement of advertising content on social networks
- Monitoring and follow-up of advertising investments
